The primary day in a brand new job could be daunting, and that’s no much less true for the brand new city and regional electrical vehicles being launched by business car firm Scania, in keeping with its new advert.
With a sequence of movies that comply with one of many vehicles by way of its induction into the corporate, from its information across the workplace to the primary group assembly, the advertisements are the primary produced by company Åkestam Holst NoA for the model.
Eight spots have been produced, every replicating the awkward introductions to a brand new job, whereas that includes the odd picture of a truck because it enters the office and meets new colleagues.
The company was tasked with growing a marketing campaign that might get truck consumers and fleet managers to find the model’s new electrical truck fleet and see them as an alternative choice to fossil gasoline vehicles.
“In our seek for a distinct method of approaching the usually very generic world of electrification, we zoomed in on the time period, ‘new vitality autos.’ To speak concerning the vehicles from a brand new vitality perspective, as an alternative of electrification, felt new and attention-grabbing,” Stina Hansson, strategist at Åkestam Holst NoA, instructed Adweek.
“We rapidly realized that ‘new vitality’ is an expression that’s used for people who find themselves new to a group or an organization. Somebody is introduced on to ‘carry some new vitality,’” added Johannes Ivarsson Brane, copywriter at Åkestam Holst. “This double use of ‘new vitality’ gave us a novel and thrilling route for Scania. The electrical truck is handled as a brand new worker at an workplace, somebody who brings new vitality to the corporate. Which it does—actually.”
Directed by Stylewar, the marketing campaign parts had been shot at Scania’s custom-built places of work in September on the outskirts of Stockholm.
The worldwide marketing campaign will run throughout digital platforms and social media with a deal with Western European markets throughout 2024.
CREDITS:
Shopper: Scania
Company: Åkestam Holst NoA
Artwork director: Tiago Pinho
Copywriter: Johannes Ivarsson Brane
Inventive director: Joakim Khoury
Account director: Jesper Ander
Account managers: Matilda Helsing and John Müllersdorf
Strategists: Stina Hansson and Sebastian Stüben
Company producer: Petur Mogensen
Manufacturing firm: Bleck
Administrators: Stylewar
Producers: Jens Odelbring, Samuel Hahn and Agnes Ahlstedt
Director of pictures: Adam Frisch
