By now, you know that the coquette trend — with bows being the key element of the aesthetic — has been going strong for months. Celebrities have been wearing ribbons and bows in their hair with adorable abandon, with stars like Jennifer Lopez, Mandy Moore, and most recently Megan Fox all putting their spins on it. And while Sydney Sweeney has played with...

Choice overload is partially why users choose familiar options, and this is why leveraging familiarity can be a superpower to make your brand stand out in a sea of similar choices. 2. It modulates the way we perceive experiences Familiarity bias is not only a resource optimization process but also a real tool that has...