Google Adverts New Customized Adverts For Shopper Finance Coverage Too Overreaching

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A few weeks in the past, Google launched a new Google Adverts coverage saying it will not permit personalization of advertisements for shopper finance in america or Canada. Nicely, it looks like that coverage could also be too overreaching and inflicting complications for advertisers not even within the shopper finance house.

PPCGreg confirmed an instance on X the way it triggered the coverage violation for utilizing the time period “residences” within the key phrase group. He wrote, “In case you’ve had a handful of advertisements disapproved or restricted for ‘Shopper Finance” just lately – it is due to their up to date coverage and so they pushed it by way of automated checks.” He added, “these automated checks are at all times approach too overarching after they’re first utilized – I am unable to even add this key phrase within the interface because it’s rejected primarily based on simply together with “residences”.”

Right here is his screenshot:

Google Ads Policy Violation Notice

Ginny Marvin, Google’s Adverts Liaison, responded on X saying, “Hey Greg, thanks for the flag. I’ll DM you for some particulars too.”

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Discussion board dialogue at X.

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