Dropshipping Supplements in Europe (Can You Use Supliful?)

1. Supliful – Best for easy dropshipping of white label supplements

Imagine creating your own supplement brand without directly dealing with factories, inventory messes, or shipping headaches.

Sounds great, right?

That’s exactly what Supliful was created for!

Supliful is a US dropshipping supplier specializing in white label supplements.

Yes, all of Supliful’s products are shipped from their warehouse in Denver, Colorado.

This is amazing if you’re building a dropshipping store in the US, but this article is about dropshipping in Europe.

Therefore, the fact that Supliful’s warehouse is in the US is the biggest con when using it for your European dropshipping store.

Supliful does ship to Europe, but you will pay quite a lot in shipping fees!

Before we discuss this issue further, let’s check out some of Supliful’s features that make up for this.

What’s super cool about Supliful is that they offer a wide range of products, from vitamins to proteins, and even some fun stuff like personalized coffee:

Plus, they ensure these products don’t just have catchy labels but are genuinely high-quality and safe:

Pros

• Possibility to expand your brand. Supliful offers 100+ unique supplement products, from vitamins for vitality to protein blends for fitness enthusiasts:

• Branding options. Do you want to brand your supplements using a minimalistic label? Done. A vibrant and colorful design? No problem! Supliful even offers a design service to bring your vision to life:

• Quality assurance. Every product in Supliful’s lineup is FDA-compliant, which means it meets rigorous safety standards.
• Automated dropshipping. Your customer’s order is automatically sent to Supliful, so there’s no manual order fulfillment work needed from your side:

Cons

• High shipping costs. As mentioned earlier, Supliful’s products are shipped from the US. While the delivery time is quite quick (4 to 10 business days, including production), the costs are quite high. You can expect to pay $18 to $26 per delivery, so keep this in mind for your profit calculations.

• Does not ship to Spain. Unfortunately, Supliful no longer ships to Spain due to the Spanish customs authorities, who have been returning supplements from the US.
• Possible customs duties and taxes. Another challenge related to shipping from the US to Europe is possible customs duties or taxes. These cannot be prepaid by Supliful or by you; your customers will have to pay them. You can use this calculator to find if and how much your customers will have to pay:

• Some questionable product formulations. Before selling a supplement, always read its ingredient list to see if it fits you. For example, Supliful’s gummies might sound super healthy, but they contain ingredients like sugar and glucose syrup:

How do you connect Supliful to your store?

Supliful has a Shopify app, which means connecting it to your store is effortless!

Pricing

Supliful has three main pricing plans: Free, Starter ($49/mo), and Creator ($349/mo).

Full Review: Supliful Review: Everything They Don’t Tell You! (2024)

Try Supliful Now

2. Nutribl – Best for white label supplement dropshipping in the UK

Nutribl is a UK-based dropshipping supplier of white label supplements.

With no MOQs and label design services, they make starting a new supplement brand quite simple!

The choice of supplements on Nutribl is quite varied; you can find the ‘standards’ like protein and vitamins, but also more unique items like African mango extract or Omega supplements for pets.

Although social proof was hard to find, Nutribl is actually a trading division of Troo Health Care Ltd:

This is a trusted UK supplement provider:

Pros

• High-quality supplements. Nutribl products are made in the UK to GMP standards, and they’ve achieved the ISO 9001:2015 Quality Management Certification, which shows their commitment to high standards.
• New product development. If you want to develop a custom-formula supplement, Nutribl can help you!
• Fast order processing. Any orders placed before 1 p.m. Monday to Friday will be shipped the same day.

Cons

• Only ships within the UK. As a UK-based company, Nutribl only ships orders to UK shipping addresses:

• No automated integration. Nutribl doesn’t offer any automation features. You can process your orders through spreadsheet uploads:

How do you connect Nutribl to your store?

Unfortunately, you can’t directly connect Nutribl to your store. You can read more about how their dropship system works here:

Pricing

Nutribl’s dropship service starts at £2.75 for one item and £0.75 per additional item if sent by 2nd class mail.

This fee covers the picking of your order item(s), private labeling (optional), packing, and shipping with a branded delivery note (optional).

Try Nutribl Now

3. Spocket – Best for dropshipping supplements in Spain

Spocket is a platform that partners with many dropshipping suppliers and aggregates their products into a single product catalog.

Most dropshipping suppliers (80%) on Spocket are located in the United States or Europe.

Most European-based supplements on Spocket are shipped from Spain. They’re from a supplier you might have seen before, BigBuy.

Here are some examples of supplements from Spocket’s catalog:

Pros

• Supplement dropshipping from Spain. Spocket offers an easy solution to start dropshipping supplements from Spain. (Alternatively, you can also go directly to BigBuy if you don’t need any of Spocket’s services.)
• Free trial. Spocket offers a free 14-day trial, so you can try out the platform before committing to a paid plan.
• Automated. Using Spocket’s integration, you can easily push products to your store and fulfill your orders!

Cons

• No customized packaging. When dropshipping supplements through Spocket, remember that they will have someone else’s brand on them. You can’t customize the packaging to your brand.
• There is less variety in supplements. Since Spocket isn’t a specialized supplement supplier, you’ll have fewer supplements to choose from. Also, there are some supplements on Spocket from countries like Germany or France, but the options there are even more limited.
• Expensive supplements. A pack of 500g whey isolate costs around €27 on Spocket including shipping, which is already very close to a typical retail price:

How do you connect Spocket to your store?

Spocket offers integrations with most of the popular ecommerce platforms! You can check out their website for more information.

Pricing

Spocket’s pricing plans are listed below:

Exclusive Spocket offer: Enter the coupon code: SpocketTrial during checkout, and you’ll instantly unlock a FREE 30-day trial. Click here to redeem your free trial now!

You can also create a free account here to browse through Spocket’s product catalog.

Full Review: Spocket Review: Does It Have the Best Suppliers in 2024?

Try Spocket Now

4. Power Body – Best for existing fitness businesses

If you run an existing fitness business and would like to start dropshipping supplements from other brands, Power Body.

Power Body is a UK retailer and a wholesaler, and they have a free dropship program:

Pros

• Possibility to sell over 80 brands. If you want to start an online store selling supplements, you can partner with Power Body to get access to 80+ brands!
• Ten years of experience. Power Body has been in the business for over ten years already.
• Branded packaging, labels, and invoices. All of these will be customized to your brand!
• Quick shipping. Power Body promises quick shipping times of two to five working days for most of Europe:

Cons

• No private or white label. The supplements you will be selling are branded already:

• Strict entry requirements. To enter Power Body’s dropship program, you must register with HMRC (if selling to the UK), work from existing fitness-related trade premises, and sell via a professionally-made ecommerce store with an existing inventory of at least 100 fitness products:

• Possible fake reviews. Reviews for Power Body on Trustpilot are quite poor, with multiple people claiming their review was rejected or that Power Body is buying fake reviews to mask the negative ones:

• Low margins. On their dropshipping page, Power Body shows an example of the retail prices being around 20% higher than wholesale prices, which is quite poor for the supplement industry:

How do you connect Power Body to your store?

Power Body uses an API integration to connect to your store. You can read more about it here.

Pricing

As long as you comply with Power Body’s requirements, their dropship program is free to join!

Try Power Body Now

Selling supplements in Europe: Dropshipping vs. Ecommerce

As you might have noticed, the conditions for starting a dropshipping supplement store in Europe are not ideal.

There is no Europe-based dropshipping supplier that provides the necessary automation and personalization tools to launch your white label supplement products in just a few easy steps.

Here is an overview of the problem:

The challenge with dropshipping

• Finding the right supplier. Europe doesn’t have a supplement dropshipping supplier with all the typical automation and white label features (like Supliful in the US). So, you either have to work with a supplement supplier from outside Europe, which can get a bit expensive and slow, or dropship pre-branded supplements.
• Dealing with customs. When you ship from outside Europe, your customers might have to pay extra customs fees. And let’s be honest, no one likes these extra costs.
• High product prices. When filtering supplement dropshipping suppliers from Europe, they all have relatively high product prices. This makes it difficult to maintain a healthy profit margin.

Tip: If you want to read about the other required steps to start a dropshipping store, you can read our article on how to start dropshipping here!

So, considering these challenges, is there a better alternative?

Maybe!

It’s the traditional ecommerce approach:

Ecommerce: Buying inventory and using a 3PL

The traditional ecommerce approach involves the following steps to start a supplement store in Europe:

1. Find a supplement manufacturer. Your goal is to find a manufacturer where you can place a bulk order for your white or private label supplements. Since you’re not filtering on ‘No minimum order quantity,’ there are many European options.
2. Ship your supplements to a 3PL. A third-party logistics (3PL) company will take care of your inventory by storing it in their warehouse:

3. Start selling. Once you start getting orders, you forward them to the 3PL company, which will ship the supplements to your customers.

Sounds easy, right?

Of course, in reality, it’s not a simple three-step process, but it can still be a great alternative to dropshipping. (Especially if you want to sell supplements in Europe.)

Here are the benefits and considerations that this method offers:

• More control. Buying your own inventory and working with a European 3PL provider gives you more control. You decide what to stock, how to handle returns, and keep an eye on quality. But it also means more responsibility and work on your end.
• Better margins. Firstly, this approach needs some upfront cash. You buy your products first, then sell them. It’s riskier because you’re spending money upfront, but if it works out, you could make significantly more profit.
• Faster and potentially cheaper shipping. Having a 3PL in Europe can mean quicker shipping for your customers and maybe even saving some money on delivery costs.
• Better customization options. Supplement manufacturers typically give much more customization options for bulk orders. You may even be able to create your own formula for the supplements!

In the end, it’s all about the risk and reward.

Dropshipping offers a lower-risk entry into the market but with less control and higher costs. Meanwhile, the traditional ecommerce model requires more investment but comes with greater control over your brand and logistics.

As a last tip, if you decide to opt for the ecommerce model and are looking for a European supplement manufacturer, Wonnda might be a handy platform:

Wonnda is a platform that can help you find trusted private label supplement suppliers.

It’s 100% free for brands, and 90% of suppliers on the platform are based in Europe!

6 Tips for dropshipping supplements in Europe

Setting up a supplement dropshipping business in Europe?

Great choice!

But, to really make it work, you must play your cards right.

Here are six tips to help you start:

1. Understand EU regulations for supplements

It’s super important to know the European regulations.

For instance, in the EU, certain ingredients (like nicotinic acid) might be restricted compared to other regions. Make sure your products meet these standards.

Also, keep an eye on the EU’s Novel Food Regulation. It lists foods and ingredients that weren’t widely consumed in the EU before 1997 (like new sources of vitamin K) and might need special approval.

2. Choose quality suppliers

This is what your business’s reputation depends on.

Let’s say you decide to partner with a supplier like Nutribl in the UK.

They are known for high-quality products and have certifications like GMP, which is a big plus. Your customers will thank you for it.

3. Focus on niche markets

The supplement market can be very competitive, but at the same time, it is huge, so finding your specific corner can really make you stand out.

Imagine you specialize in organic, plant-based cat supplements.

This not only lowers your competition but also allows you to target a specific audience who are passionate about these products!

Here is an example from such an online store in the US:

4. Localized website and marketing

If you’re targeting France, for instance, having your website in French and understanding French consumer behavior can make a huge difference.

Also, think about using local social media trends or holidays in your marketing. This way, your brand feels closer to your customers.

5. Understand VAT

VAT, or Value Added Tax, can be tricky.

In Germany, for example, the standard VAT rate is 19%, but for other European countries, it is different.

VAT payments in Europe are now processed through the One Stop Shop, so familiarize yourself with it before you start selling:

It’s essential to price your products correctly, including these taxes, so you don’t end up with a financial surprise. When in doubt, consulting with a tax professional can be a great help.

6. Use social proof and influencer marketing

Imagine this – a well-known fitness influencer in Italy shares a post about your supplements.

Suddenly, you’ve got loads of Italian customers interested in your products.

That’s the power of influencer marketing.

Also, encourage customers to leave reviews on your site. When new customers see others have had a positive experience, they’re more likely to trust your brand!

Summary

Before we go, we’ve created a quick summary of this article for you, so you can easily remember it:

• To start dropshipping supplements in Europe, there are four main supplier options:
  • Supliful is best to quickly start dropshipping white label supplements.
  • Nutribl is best for white label supplement dropshipping within the UK.
  • Spocket is best for dropshipping supplements in Spain.
  • Power Body is best for existing fitness businesses.
• It’s a bit tricky because there aren’t many suppliers like Supliful in Europe, which have all the automation and white label features.
• A possible solution is buying your own inventory and working with a 3PL provider.
• Our top tips include understanding the EU’s rules, picking the right suppliers, finding your special niche, making your website and marketing relatable to Europeans, understanding VAT, and using the power of social proof.

Conclusion

Starting a supplement dropshipping business in Europe is definitely an adventure filled with potential.

The market is growing, and people are more focused on health than ever before.

However, it’s not without its challenges.

You’ve got to find the right supplier, deal with European regulations, and figure out the best business model for you.

Let us know if you have any more questions. Good luck!

Want to learn more about dropshipping?

Ready to move your dropshipping store to the next level? Check out the articles below: