Cruelty-Free & Organic Makeup Brands In India


Organic cosmetics
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With sustainability on everyone’s lips and mind, we’ve all become conscious of what we wear and the products we use on our bodies. We are living in an era where friendly makeup and skincare products are widely increasing. Nowadays, consumers are more concerned about the ingredients used and the science behind cosmetics. The best cruelty-free and vegan beauty companies in India took the initiative by using rich ingredients that are soothing to sensitive skin. Many are made using traditional recipes and techniques specifically for Indian skin types. The change in mindset has put vegan beauty in the spotlight.

What exactly does Vegan mean? 

Veganism is avoiding the use of animals or animal products. Whether it’s animal vegan welfare or veganism: animals shouldn’t be used as test subjects for cosmetics and should be cruelty-free. It provides a natural source of nourishment made from plants and minerals coupled with safe and tested ingredients and does not contain any harmful chemicals such as Lead, DEA/DTA, Phthalates, Aluminium, Artificial fragrances and Preservatives.

Here are 8 vegan beauty brands in India that can’t miss out! 

1- Ruby Organics

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It is India’s first vegan makeup brand that uses only natural and organically sourced ingredients aiming to make women glow. Additionally, sourcing all their products naturally, they infuse bio-active ingredients that are extremely beneficial for the skin. Their liquid eyeshadows are the right amount of sparkle we all need, available in different colours.

2- Kay Beauty 

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Kay Beauty is the most popular cosmetic brand founded by Katrina Kaif. It was launched to bridge the gap between high glamour and care. Their motive was to provide their customers with luxurious products without feeling guilty. The brand is 100% vegan and cruelty-free. Their lipstick formula is smooth and luscious, with various choices depending on your mood their product is vegan, cruelty-free and dermatologically tested. Makeup enthusiasts must use this without failing.

3- Sugar 

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SUGAR believes in empowerment, which is why their products are specifically curated to meet every makeup need worldwide. They proved to be cruelty-free makeup brands in India that enable the customers to adjust the products with their skincare routine. From Bold to subdued, quirky to crazy, and ordinary to the glam goddess. They do not test their products or ingredients on animals and are famous for their high-quality, natural ingredients and unique packaging. The company offers a wide range of products, from lipstick and foundation to eyeshadow and mascara.

4- MyGlamm

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MyGlamm is a 100% cruelty-free makeup brand, their makeup line contains unique minerals, nutrients, and oils. The European formulations of the products use the best components that each nature and lab ought to offer. Ingredients used are Jojoba oil, Argan oil, and Tropical Plant oil nourish the pores and skin and are chemical-free. MyGlamm uses a combination of technology, content and social media to allow customers to not only invent its products but also create a personalized, content and tutorial-fueled post-purchase experience through its App.

5- Blue Heaven 

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It has distinctive features in its willpower and dedication, Blue Heaven Cosmetics has rapid movement in the Indian cosmetics industry and created a historic benchmark. The company’s product improvement departments consequently operate systematically with the evolution of cutting-edge shades, patterns, and themes. It is a vegan and cruelty-free brand, that makes you look and feel gorgeous, guilt-free. The fact that it’s available at a price that doesn’t burn a hole in your pocket.

6- Nyor 

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Nyor provides users with an organic alternative to chemical and inorganic products which are proven to be harsh on human skin. Certified by Peta, their products are paraben-free, cruelty-free, and vegan. They offer luxuriant makeup products with a glowy face and everything at an affordable price. Formulated with a great knowledge of Indian skin tones and types. Their makeup products celebrate all Indian skin tones, complexions, and types. 

7- Lotus Herbals 

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Lotus Herbals with the sole objective of producing the best and most natural beauty solutions for everyone. It is one of the most trusted manufacturers and marketers of herbal and natural cosmetic products. Many of its products are based on 5000 years 5000-year-old science of Ayurveda. It is involved in the manufacturing of a wide range of Skin, Hair and makeup products and is among the most preferred organic makeup brands in India.

8- Daughter Earth 

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Daughter Earth uses Ayurveda and biochemistry and supplies the best products. Their products are plant-based containing exotic ingredients like Shea, Moringa, Candelilla, and Almond. Have an elegant range of lip and cheek tints, and concealers launched with plenty of lipsticks suitable for all skin types! As the name suggests, Daughter Earth works towards the welfare of women by giving a portion of their profit for the schooling of underprivileged girls.

How to identify that products are vegan and cruelty-free? 

1- The simplest way to identify whether or not a product is cruelty-free is by looking for the bunny logo on the packaging. If the brand is cruelty-free, it will have the pink and white bunny logo or any of the logos.

2- If want to confirm before actually buying the product, then search on online internet sites for product reviews. Alternatively, you can download these cruelty-free checker apps in the App Store or Google Play to find out whether or not the listing has the brand name of your preference. 

3- Just as online reviews about the brand, consulting a beauty blogger can also be a good idea. Beauty bloggers and cruelty-free specialists can provide you with an opinion that is going to be right for you.

4- Lastly, you can email the brand. However, if none of these tricks works and you don’t feel satisfied, you can reach out to the brand by emailing the brand and confirming your query there. This is how one can recognize the authenticity of the product before purchasing it. 

The listed beauty brands in India have a high growth in cruelty-free and organic makeup brands. Cater to a growing segment of consumers who are largely conscious of the ethical and environmental after-effects of beauty products. The demand for products that are not only safe for use but also do not harm animals or the planet.





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