Charts: U.S. Retail Ecommerce Sales Q4 2023


The U.S. Department of Commerce reports quarterly total domestic retail sales and ecommerce only. Newly released figures (PDF) for Q4 2023 show ecommerce sales of $285.2 billion, a growth of 0.8% over the prior quarter.

Per the DoC, ecommerce sales are for “goods and services where the buyer places an order (or the price and terms of the sale are negotiated) over an Internet, mobile device, extranet, electronic data interchange network, electronic mail, or other comparable online system. Payment may or may not be made online.”

The DoC’s estimated total retail sales (online and in-store) for Q4 2023 stood at $1,831.4 billion, an increase of 0.4% from Q3 2023.

Ecommerce accounted for 15.6% of total U.S. retail sales in Q4 2023, up slightly from 15.5% in the prior quarter.

The DoC estimates U.S. ecommerce retail sales in Q4 2023 grew by 7.5% compared to Q4 2022, while total quarterly retail sales experienced a 2.8% annual rise in the same period.



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